Privacy Policy

Last update: April 4, 2025

We value your privacy. This page outlines what information we collect, how we use it, and the choices you have. We're committed to protecting your personal data and being transparent about how we handle it.

This Privacy Policy explains how Efficiency on Tap LLC (“EOT,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you interact with our websites, digital products, coaching services, and the onTap Marketing Suite (OTMS) platform.

By using our websites or services, you agree to the terms outlined in this policy.

I. Information We Collect

We collect information to provide and improve our services, communicate with you, and run our business effectively.

1. Information You Provide to Us:

  • Name, email, phone number, and other contact details

  • Billing information and payment method (via secure third-party processor)

  • Content of emails, messages, or forms you submit to us

  • Login credentials and profile data (for OTMS users)

2. Information We Collect Automatically:

  • IP address, browser type, and device info

    Site and platform usage data (pages visited, actions taken)

    Email engagement (opens, clicks)

    Funnel and marketing behavior (form submissions, purchase history)

3. Information from Other Sources:

  • Data from integrations or platforms you connect to OTMS

  • Information provided by ad platforms or analytics tools

II. How & Why We Use Your Information

We use your information to:

  • Provide access to OTMS and our coaching or digital services

  • Process transactions and manage your account

  • Send emails related to your purchase, subscription, or activity

  • Deliver marketing communications (with your consent)

  • Personalize your experience across our platforms

  • Comply with legal requirements and enforce our Terms of Use

  • Prevent fraud or misuse of our services

We only use your personal information when we have a lawful basis to do so, such as your consent, a contract, or a legitimate business interest.

III. Who We Share Your Information With

We do not sell your personal information. We may share it with:

  • Service providers: Trusted third parties who help us operate our business (e.g., payment processors, email platforms, CRM and analytics tools). These parties are contractually obligated to protect your information.

  • Legal authorities: If required by law or to protect our rights.

  • Business transfers: If EOT is involved in a merger or acquisition, your information may be transferred as part of that process.

IV. Your Rights & Choices

You have the right to:

  • Access, update, or delete your personal information

  • Opt out of marketing emails at any time by clicking "unsubscribe"

  • Request a copy of the information we hold about you

  • Withdraw consent where we rely on it

To exercise any of these rights, contact us at [email protected].

V. Data Security & Retention

We take reasonable steps to protect your information from unauthorized access, misuse, or disclosure. While no system is 100% secure, we use encryption, access controls, and other safeguards to protect your data.

We retain your information only as long as needed to fulfill the purposes outlined in this policy—unless a longer retention period is required by law.

VI. Cookies & Tracking Tools

Our websites may use cookies, pixels, and similar technologies to:

  • Analyze site traffic and usage

  • Improve your user experience

  • Track marketing campaigns and funnel performance

By using our sites, you consent to the use of cookies unless you opt out via your browser settings.

VII. Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect personal data from them. If we learn that we’ve collected information from a child under 13 without verified parental consent, we’ll delete it.

VIII. Policy Updates

We may update this Privacy Policy as needed to reflect changes in our practices or legal obligations. When we make material changes, we’ll notify you by email or through a notice on our site.

IX. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at: [email protected]

© 2025 Efficiency on Tap. All rights reserved.